My Name is Courtney McCutchen. I am the owner of Courtney McCutchen Insurance which is a Farmers agency in San Angelo, Texas. I got started back in 2003 eager to make it with my own business. Like many other small businesses and especially insurance agency owners I experienced humble beginnings getting things off the ground. One source of client generation that I found particularly effective was buying real-time insurance leads. I still use them today.
Insurance Leads 101 is something I have had running around in my mind for several years now. I've always enjoyed sharing experiences and leads have been a major part of my business growth. I have regular conversations with colleagues about leads, some positive and many negative. There seems to be a lot of misunderstanding about how to effectively leverage online leads and not that much information out there to help agents. I think most agents that have success with leads guard their sources but the truth is lead sources vary so greatly across locations and product lines that there really isn't that much at risk.
What I've done with this site is share some of my own experiences and those of many other producers I've met along the way as well as a few direct contributors. The result is a resource and guide that can hopefully help new agency owners and established producers make the most of shared insurance leads. I view online leads as a tool to build a sustainable book of clients that will act as your own personal sales force with referrals — due to outstanding service of course.
Update: I had a nice opportunity come my way and am no longer an agency owner in Texas. Far from it…literally. I sold my agency and am now a District Manager with Farmers Insurance in Minnesota. Aside from needing a new wardrobe, I'm still working with agents and leads and will continue to keep things up to date as I go.
Here are a few of my profiles users can use to further connect with me online:
*Note* If you need to get in touch please do not email my Farmers address, use info (at) insuranceleads101.com. Thanks!