Insurance Lead Companies

Insurance Lead FunnelWhen it comes to buying internet leads it is always a good idea to keep your options open.  I recommend testing as many lead services as possible (no more than 2 at a time) and sticking with the ones that have potential to be a source of ongoing sales.  This process can take time but it is definitely necessary.  Lead quality can vary by line as well as location so it is best to test yourself rather than taking another agents word for it.  You will be hard pressed to find a lot of good reviews from other local agents that might be buying the same leads as you because they have no motivation to bring in more competition.

Below are the top lead companies I recommend new agents test.  Each of these providers meets the “what to look for” criteria previously mentioned.  You will also find a more detailed review linked for each provider from one of my favorite industry resources.


QuoteWizard Leads

QuoteWizard is a newer company to the industry that has grown at an alarming rate.  The company offers many appealing options and has pushed many agent friendly changes recently.  Buyers can expect good volume, lots of filter options and a easy to use back end interface.

Lines Available:
Auto, Home, Health, Medicare Supplement, Renters, Condo

Current Promotional Offer:
100% Match (Up to $2,500 Free Leads) for New Accounts

Full QuoteWizard Review Profile

Hometown Quotes

Hometown Quotes Leads

Hometown Quotes is one of the oldest internet lead companies with a strong base of loyal customers.  This vendor was founded by agents who put a heavy emphasis on personalized customer support and lead quality.

Lines Available:
Auto, Home, Life, Renter, Condo

Current Promotional Offer:
50% Match (Up to $500 Deposit)

Full Hometown Quotes Review

NextGen Leads

Next Gen LeadsNextGen Leads is one of the newer lead companies we have listed getting off the ground in 2014 with a sole focus on Health Insurance Leads. The California based company has quickly grown thanks to their self-generated lead quality and attention to service. NextGen currently offers both data leads and live calls for the Health, Auto and Life markets.

Lines Available:
Health, Medicare Supplement, Life, Final Expense, Auto

Current Promotional Offer:
$150 Free Leads Offer


SmartFinancial Agents LeadsSmartFinancial Agents is an Ohio based lead vendor founded by a former agency owner. The company initially launched with live transfer only platform focusing on the emerging mobile audience.  Today SmartFinancial has grown to offer both live calls (exclusive) and web based leads for P&C, life and health lines.

Lines Available:
Auto, Home, Health

Current Promotional Offer:
10% Cash Back Offer


NetQuote LeadsNetQuote is the flagship insurance lead provider of parent company BankRate.  The company offers strong volume and lead selection along with an in-house lead management system for customers.

Lines Available:
Auto, Health, Home, Life, Commercial, Renters, Long Term Care, Medicare, Mortgage Life, Group Health, Senior and more via Filter Options.

Full NetQuote Review Profile


InsureMe AgentsInsureMe is one of the more established lead companies in the industry and has a strong agent following.  The company offers all of the expected features of a good lead vendor along with good volume and an industry leading filter selection.

Lines Available:
Auto, Health, Home, Life, Medicare, Long Term Care and more via filters.

Full InsureMe Review Profile

Agent Insider

AgentInsider LeadsAgent Insider is lead provider that has recently been acquired by BankRate.  Despite a familiar parent company lead selection, sourcing and account interface are quite different from other company brands.  Overall AgentInsider is a strong provider with good lead volume and selection and a variety of unique features.

Lines Available:
Auto, Health, Home, Term Life, Commercial, Renters, Senior Health

Full Agent Insider Review Profile